Digital surrogate. 31,009 points built from my portrait: the face follows its measured 3D geometry.
Research stream 01
Immersive platforms
Immersive platforms record how people move and where they look. I study how these platforms shape the structures of technology-mediated ecosystems and, consequently, organizational strategies, and I develop design theory for immersive platforms that emancipate their users. Current projects examine how VR meditation spaces can enhance mindfulness and mental well-being, and develop a VR avatar that depicts the symptoms of dementia so that nurses and doctors can practice communicating with their patients.
- 2025Avoiding Virtual Dystopia: A Design Theory for Emancipatory Participatory Immersive PlatformsThe Journal of Strategic Information Systems
- 2024The Diffusion of the Metaverse: How YouTube Influencers Shape Mass AdoptionCalifornia Management Review
- 2025Qualitative Insights into Organizational Value Creation: Decoding Characteristics of Metaverse PlatformsInformation Systems Frontiers
- 2027Immersive Compassionate Artificial Intelligence: Developing a Technology to Support Healthcare Workers in Dementia CareHawaii International Conference on System Sciences (HICSS) · Forthcoming













(06)Social
In the feed
What colleagues, journals and institutions share about my research on LinkedIn.
Reactions as of September 2026
MB
Mohamed Battour27 Sep 2026
Recommends our Journal of Information Technology guide to structured literature reviews to his students.
“especially useful for my research methodology class”
67 reactionsView on LinkedIn ↗
IWI
IWI-HSG, University of St.Gallen29 Jul 2026
Congratulates me on defending my dissertation on immersive platforms as entangled emerging technology.
184 reactionsView on LinkedIn ↗
STVP
Stanford Technology Ventures Program23 Aug 2025
Highlights the STVP faculty and PhD researchers, including me, who presented at the Academy of Management Annual Meeting 2025.
36 reactionsView on LinkedIn ↗
JCB
Journal of Consumer Behaviour15 Aug 2025
Features our open-access article that introduces immersive virtual influencers and extends virtual influencer theory to virtual reality.
77 reactionsView on LinkedIn ↗
STVP
Stanford Technology Ventures Program23 May 2025
Recaps the first SIER research workshop at Stanford, including my talk on immersive VR meditation for managing stress.
14 reactionsView on LinkedIn ↗
WI
Wirtschaftsinformatik, Universität Kassel10 Dec 2024 · in German
Presents my Journal of Information Technology study with Micha Brugger and Jan Marco Leimeister on generative AI in structured literature reviews.
69 reactionsView on LinkedIn ↗
JT
Jason Thatcher6 Dec 2024
Praises our guide’s clear approach to the ethical use of large language models in literature reviews.
“the paper is a must-read”
276 reactionsView on LinkedIn ↗
AIS
Association for Information Systems11 Nov 2024
Welcomes the new cohort of the AIS Entrepreneurial Innovation Fellowship, funded by the Ewing Marion Kauffman Foundation.
75 reactionsView on LinkedIn ↗
KIN
KIN Center for Digital Innovation, Vrije Universiteit Amsterdam27 Aug 2024
Shares our California Management Review article on how YouTube influencers shape the adoption of the metaverse.
54 reactionsView on LinkedIn ↗
HSG
University of St.Gallen21 Aug 2024 · in German
Interviews me on what motivates early adopters and influencers to engage with the metaverse.
41 reactionsView on LinkedIn ↗
MB
Mohamed Battour27 Sep 2026
Recommends our Journal of Information Technology guide to structured literature reviews to his students.
“especially useful for my research methodology class”
67 reactionsView on LinkedIn ↗
IWI
IWI-HSG, University of St.Gallen29 Jul 2026
Congratulates me on defending my dissertation on immersive platforms as entangled emerging technology.
184 reactionsView on LinkedIn ↗
STVP
Stanford Technology Ventures Program23 Aug 2025
Highlights the STVP faculty and PhD researchers, including me, who presented at the Academy of Management Annual Meeting 2025.
36 reactionsView on LinkedIn ↗
JCB
Journal of Consumer Behaviour15 Aug 2025
Features our open-access article that introduces immersive virtual influencers and extends virtual influencer theory to virtual reality.
77 reactionsView on LinkedIn ↗
STVP
Stanford Technology Ventures Program23 May 2025
Recaps the first SIER research workshop at Stanford, including my talk on immersive VR meditation for managing stress.
14 reactionsView on LinkedIn ↗
WI
Wirtschaftsinformatik, Universität Kassel10 Dec 2024 · in German
Presents my Journal of Information Technology study with Micha Brugger and Jan Marco Leimeister on generative AI in structured literature reviews.
69 reactionsView on LinkedIn ↗
JT
Jason Thatcher6 Dec 2024
Praises our guide’s clear approach to the ethical use of large language models in literature reviews.
“the paper is a must-read”
276 reactionsView on LinkedIn ↗
AIS
Association for Information Systems11 Nov 2024
Welcomes the new cohort of the AIS Entrepreneurial Innovation Fellowship, funded by the Ewing Marion Kauffman Foundation.
75 reactionsView on LinkedIn ↗
KIN
KIN Center for Digital Innovation, Vrije Universiteit Amsterdam27 Aug 2024
Shares our California Management Review article on how YouTube influencers shape the adoption of the metaverse.
54 reactionsView on LinkedIn ↗
HSG
University of St.Gallen21 Aug 2024 · in German
Interviews me on what motivates early adopters and influencers to engage with the metaverse.
41 reactionsView on LinkedIn ↗
MB
Mohamed Battour27 Sep 2026
Recommends our Journal of Information Technology guide to structured literature reviews to his students.
“especially useful for my research methodology class”
67 reactionsView on LinkedIn ↗
IWI
IWI-HSG, University of St.Gallen29 Jul 2026
Congratulates me on defending my dissertation on immersive platforms as entangled emerging technology.
184 reactionsView on LinkedIn ↗
STVP
Stanford Technology Ventures Program23 Aug 2025
Highlights the STVP faculty and PhD researchers, including me, who presented at the Academy of Management Annual Meeting 2025.
36 reactionsView on LinkedIn ↗
JCB
Journal of Consumer Behaviour15 Aug 2025
Features our open-access article that introduces immersive virtual influencers and extends virtual influencer theory to virtual reality.
77 reactionsView on LinkedIn ↗
STVP
Stanford Technology Ventures Program23 May 2025
Recaps the first SIER research workshop at Stanford, including my talk on immersive VR meditation for managing stress.
14 reactionsView on LinkedIn ↗
WI
Wirtschaftsinformatik, Universität Kassel10 Dec 2024 · in German
Presents my Journal of Information Technology study with Micha Brugger and Jan Marco Leimeister on generative AI in structured literature reviews.
69 reactionsView on LinkedIn ↗
JT
Jason Thatcher6 Dec 2024
Praises our guide’s clear approach to the ethical use of large language models in literature reviews.
“the paper is a must-read”
276 reactionsView on LinkedIn ↗
AIS
Association for Information Systems11 Nov 2024
Welcomes the new cohort of the AIS Entrepreneurial Innovation Fellowship, funded by the Ewing Marion Kauffman Foundation.
75 reactionsView on LinkedIn ↗
KIN
KIN Center for Digital Innovation, Vrije Universiteit Amsterdam27 Aug 2024
Shares our California Management Review article on how YouTube influencers shape the adoption of the metaverse.
54 reactionsView on LinkedIn ↗
HSG
University of St.Gallen21 Aug 2024 · in German
Interviews me on what motivates early adopters and influencers to engage with the metaverse.
41 reactionsView on LinkedIn ↗